Itaú rolls out generative AI to all customers with ia.i and IARA platform

Itaú is pushing generative AI out to its entire customer base, taking a two-pronged approach: the conversational interface ia.i for interaction, and the IARA platform for governance. The combination serves Itaú's AI First strategy and covers both external customers and internal employees. Notably, the deployment sits in one of Brazil's most strictly regulated industries, which means compliance governance and user interaction must be engineered together. For developers and compliance teams driving generative AI in heavily regulated sectors like finance and insurance, the takeaway is that conversational capability and a governance platform need to be built in parallel, not bolted on after launch. Teams evaluating similar projects can use the division of labor between ia.i and IARA as a reference architecture for deciding how to split investment between customer-facing interaction and internal governance.