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Wed, October 2101:12Business/PolicyModel releasesModel releases guide

Meta's Muse surpasses 10M US downloads in 40 days

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Decision Brief

What changedMeta's AI app Muse surpassed 10 million US downloads within 40 days of launch, with a 30% day-7 retention rate.
Why it mattersMuse's 30% day-7 retention beats the 19% average for ChatGPT, Claude and Grok, giving mobile product teams tracking AI app retention a first-hand look at whether Meta can hold users after acquisition via distribution and ads.
Who should careAll AI builders
Affected stackClaudeOpenAIxAI
Source confidenceMedium · Reliable media or first-hand reporting

Per Sensor Tower, Muse has logged 10.9 million downloads since its September launch, 10.2 million of them in the US, making it the 12th app ever to reach that volume within 40 days of release. In October Meta allocated 39% of total ad spend to promoting Muse, up from 23% the prior month, and Muse's brand ranking in US ad impressions rose from 73rd in September to 21st. On retention, Muse's US day-7 rate is 30% and day-14 is 23%, versus averages of 19% and 16% for ChatGPT, Claude and Grok. Daily active users hit 2.5 million for the first time on October 16, up 15% month over month. For comparison, ChatGPT drew 3.7 million US downloads in its first 40 days, while Grok and Claude had 500,000 and 200,000. Note that Muse is only live in the US and Canada, and its global downloads still trail ChatGPT's roughly 15 million at the same stage; for product teams running AI app acquisition and retention, these figures apply to the North American market only.

Summary basis: full article readCompiled from the source scope noted above; the original remains authoritative.

Sources

  • TechCrunch：AI

    Startup, funding, product, and platform AI news with fast Silicon Valley coverage.

  • TechCrunch：AI

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