Deezer to launch an AI-generated music filter toggle by year-end

Deezer said Tuesday it is developing a new toggle that, when enabled, removes AI-generated tracks, albums, and related artists from search results. CEO Alexis Lanternier cited the surge of AI music on the platform as a catalyst; the company points to a survey last year showing about 45% of Deezer users want AI music removed from their feeds. Deezer added AI detection tools last year and has kept publishing upload data: AI-generated tracks were 10% of daily uploads then, and by July this year exceeded 50%, roughly 90,000 per day. The toggle directly affects Deezer subscribers and indie musicians distributing through the platform: listeners can see only human-created content, while creators uploading AI tracks risk being filtered out of search and recommendations. For music moderation and copyright monitoring teams, a top platform exposing AI detection results to end users means detection accuracy will be publicly tested for the first time. Approaches vary across the industry: Bandcamp bans AI tracks outright, Tidal cut off monetization for AI music uploaders, Spotify only adds more prominent labels to AI tracks and artists, and Apple Music plans to label AI tracks by year-end, per an August report from Variety.