Mark Wahlberg on using AI 'correctly' in film — and letting an AI clone carry on his screen image

Onstage at TechCrunch Disrupt, Wahlberg said he might use AI to enhance stadium scenes in his upcoming Pete Rose biopic, given the film's high cost. But he opposed tossing an idea into ChatGPT, generating a script and shooting without real actors, stressing that story should remain the core of film. He recalled the VFX high points of Jurassic Park and The Perfect Storm, saying he's now less drawn to purely effects-driven movies. Asked by TechCrunch editor-in-chief Connie Loizos whether he'd visited CAA Vault — Creative Artists Agency's scanning tech that captures an actor's body, face, movement and voice to generate AI replicas — he said he hadn't but was open to it, calling it cool if his kids or grandchildren one day controlled his likeness and put him in good films. He added he wouldn't object to an AI version keeping Ted going if he could no longer perform or had died. Most directly affected are studios and agencies negotiating digital-likeness rights with actors, plus the film-tech teams that scan, generate and drive digital doubles: a softening stance from actors could widen the room for licensing AI likenesses around long-term IP.