How to Stop Meta's AI Image Generator from Using Your Instagram Photos

Meta recently launched a new AI image generator that defaults to scraping public photos from Instagram for training. Unless users opt out, these photos could be used to improve Meta's AI models. Affected users include all public Instagram accounts, especially individual creators and brand accounts that post original photos. To prevent this, users should go to Instagram Settings → Privacy → AI Data Sharing and turn off the relevant option. This setting applies per account and must be configured for each logged-in account. This change has sparked broad discussions about AI data privacy, similar to practices on Facebook. For AI compliance teams, this again highlights that public content on social platforms may be used for model training without consent. Data privacy risks are now a concern for both consumers and AI developers.